THE AUDIT

Current state: 57 followers, zero local group memberships, 5 posts since April 2025. 

The good news is that any improvement from here shows results quickly because the bar is low. 

The bad news is you're invisible to thousands of potential customers in Dutchess and Ulster County who are actively asking for HVAC recommendations in local Facebook groups every single day.

THE PROPOSAL

A one-time setup instead of ongoing monthly payments. I think you'll be able to run this yourselves once it's built out properly because what you need is the infrastructure built, the groups you should be in, content to get you started, and someone to show you how it all works.

WHAT YOU'RE GETTING:

60+ Local Group Integration - Homeowner groups, community groups, contractor networking, home improvement discussions, real estate groups. These are where people actually ask "who do you recommend for HVAC?" Grassroots local visibility that costs nothing but puts you in front of thousands of people.

Complete Page Makeover - Showcasing that Bosch Gold Pro status, optimizing everything for local search, setting up your service catalog properly, and making sure when someone lands on your page they see a professional operation that's been in business for 20+ years.

30 Pieces of Ready-to-Use Content - 10 link posts that drive traffic to your site, 10 educational posts (HVAC tips, maintenance advice, seasonal prep), 5 group introduction posts customized for different types of groups, and 5 direct call-to-action posts for bookings and emergency service.

Full Training & Documentation - Video tutorials showing you exactly how to post to these groups without getting banned, when to engage vs promote, how to respond to comments, and all the best practices. Written guides included for easy reference.

INVESTMENT

$450 total

• $225 upfront to get started

• $225 when everything's delivered and you're trained up

TIMELINE

4 weeks total

• Week 1: Group research, joining, and page optimization

• Week 2-3: Content creation and tutorial recording

• Week 4: Training delivery and handoff

RESULTS

Professional page setup that builds credibility. Consistent posting system that eliminates 4-month gaps. Direct access to thousands of local customers actively looking for HVAC services & tutorials showing you exactly how to make this all work.

NEXT STEPS

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