What's In This Proposal

1. Where Things Stand & The Problems We're Facing

2. System Rebuild - Plan 1

3. What This Plan Provides

4. Targeted Facebook Groups Content Engagement - Plan 2

5. What This Plan Provides

6. The Process & Timeline

7. Plan Options & Pricing Summary

8. Pricing Context

9. Final Thoughts

10. Quoted Plans & Pay Links

Where Things Stand & The Problems We're Facing

Getting into the Facebook groups like Hotels for Sale, Commercial Properties and posting your flyers in there was a great read on where your target audience is. The people in those groups are looking at properties, and when they're looking at properties, they need financing. You're putting yourself right in front of them but there are some problems

1. The Facebook groups don't have a foundation underneath them.

Depending on the groups you're in, you're either fighting through spam and noise in broad national ones where your posts carry no authority, or you're stretched across a ton of local ones trying to stay active in every single one just to maintain presence & without proper diversification of content, design, and service offerings across different loan types and property types you will be viewed as spam yourself the same flyers posted in every group. If all of this is figured out then we are still left with the most important factor. 

Even in groups you are shooting in the dark. Broad groups to smaller groups there is genuine activity & opportunity but knowing which ones is the hard part. 

Which specific financing people are actively searching for in each area? Bridge loans? Working capital? Refinancing? For what property type? Nonpublic, private information we don't have visibility into yet about which groups are even worth posting in, what to lead with when you get there.

Which leads us into the issue at its core.

2. The website isn't producing.

With the highest respects — if the site was generating real traffic and leads on its own, you wouldn't be posting flyers in Facebook groups. You offer financing nationwide across every property type and none of it is showing up when someone goes looking. Every one of those searches is a deal walking right past you.

3. The site doesn't speak to anyone specifically.

Everything reads general & is more of an about me than about who you can help specifically. There's nothing on there that tells someone in Miami that you work with people in Miami, handle their type of property and specialize in the specific financing they need. Everything is broad. Broad doesn't convert.

4. People think you are a broker.

You had said some people were getting confused because of what's on there thinking you're a broker, not a direct lender. That needs to be gone. The right clients will check, and if there's any confusion there, they move on. 

 Which is why the site needs a

System Rebuild - Plan 1

I want to rebuild the entire website from scratch into a system that does one thing: put E-Net Capital in front of the people who are looking for what you offer, in the area they're in, for what they need.

Right now you have one site that says everything in general totaling around 10 Pages that has no way for any real growth to maintain. What I'm building gives you a dedicated page for every offering &/or service, in every city, for every property type we target.

There are four layers to it.

The first layer is location. 

Every city and town we target gets its own page — a dedicated presence for E-Net Capital in that market covering everything you offer there.

• Real Estate Financing & Investing in Miami, FL

• Real Estate Financing & Investing in Poughkeepsie, NY

• Real Estate Financing & Investing in Tampa, FL

The second layer is your offerings. 

Every service you offer gets its own page in every city we cover. Someone in Miami searching for bridge loan financing finds a page built specifically for bridge loan financing in Miami. Someone in Westchester looking for construction lending finds a page built for that. Some examples:

• Construction Lending in West Palm Beach, FL

• Multi-Family Financing in Miami, FL

• Working Capital Loans in Poughkeepsie, NY

Every service & offering gets same treatment across every city, state region we cover.

The third layer is property type. 

You work across hospitality, commercial, residential, and retail/office properties. Each property type gets its own pages per city — what you offer for that type of property in that specific market.

• Hospitality Property Financing in Miami, FL

• Commercial Property Financing in Poughkeepsie, NY

• Residential Property Financing in Tampa, FL

The fourth layer is where it all comes together.

Every service crossed with every property type in every city gets its own page. When someone searches for exactly what they need, they find a page built for exactly that.

• Bridge Loans for Commercial Properties in Miami, FL

• DIP Financing for Hospitality Properties in Tampa, FL

• Construction Lending for Residential Properties in Westchester, NY

We start with two states — New York and Florida. 

Four counties in each, eight total. Inside each county, we're targeting every city and town.

Side Note:

There will be broad/non-location specific versions of all these pages when people start from the home page & navigate but in Google search they are going to naturally find the location pages based on where they are using geolocation.

What This Provides:

Within 1 month a brand new website with 6,000+ pages live and showing up on Google across two states. People searching for what you offer in the cities you cover are finding you. Your traffic will shoot through the roof. Your inbox & phone will start getting calls from leads interested in what you offer inside of these areas.

This also begins mapping out search data showing us exactly where the demand is within these locations & for what so we know where & what to focus on for facebook groups. This system architecture allows us to build to eventually all 50 states with every month the system getting stronger as more data comes in & the website expands & giving us a true birdseye view which leads us into

Targeted Facebook Groups Content Engagement - Plan 2

We go into the right local groups where there is real demand, and a post the specific service/property/offering/location flyers with references to carry weight in trust & conversion potential.

Posts are created in multiple variants across your different offerings and property types — different wording, different angles, different images — all specific to the city and the deal type. Every post links back to the matching page on your site, so when someone in Tampa sees a post about construction financing in Tampa and clicks through, they land on a page built for exactly that. Every post that links back to your site also helps those pages rank higher on Google. One feeds the other.

We start with approximately 20 groups across the initial target counties in New York and Florida. The scope is capped upfront — no surprises. Every inquiry, comment, or DM that comes back gets flagged and reported to you. As we expand into new states and the data shows us where to go next or what kind of services / properties you're looking to go after next & the at this point scope can grow or we begin changing our targets.

What This Doesn't Provide:

When you said that you wanted to get involved in groups I could set you up in 50 different groups and then post in them with some designed flyers pushed randomly and your money wasted or make it work right & give you 

What This Provides:

A targeted local presence in the groups where your actual potential clients are, with diversified content made for them specifically tailored to their highest likelihood of wanting what you offer to then be funneled into the website. It also circles back to support plan 1 being that google views group posts as comments / UGC & has higher backlink ranking potential accelerating everything the website is doing for those specific pages.

The Process & Timeline

Weeks 1–4: I build

The entire website gets rebuilt from scratch — every service, every property type, every target city across eight counties in NY and FL, your portfolio integrated, fresh design, everything positioned around you as a direct lender. If we're doing the Facebook side, content templates and design variants get built during this same window. You're not waiting on anything during this phase.

Week 4: Launch

New website goes live and starts showing up on Google. We begin tracking which cities and offerings are getting attention immediately.

Weeks 4–6: Data comes in

Two weeks of real data — which cities are showing demand, which offerings people are searching for, which markets are active. This is what drives everything after it.

Week 6: Facebook campaigns begin 

(if included)

Using the data, we start posting in the highest-value local groups first. Every post targeted. Every link pointing to a live page. Every engagement tracked.

Week 8: Optimize & Repeat

By now we know what's working based on real people who come in and where. Pages that need a boost get attention. High-traction areas get doubled down on. When you're ready to add new states, we plug them in and repeat.

Let me know if you want to move forward and we'll get started.

Pricing

Plan 1: Website Rebuild + Location-Based Search System 

$1,000/month

Plan 2: Plan 1 + Targeted Facebook Groups 

$1,500/month

Both Plans have Itemized quotes broken down by the services & operating costs encompassing them at the bottom of this page.

For Context

You had mentioned advertising. Here's the breakdown if we went that route on google.

To get this exact same level of coverage through Google Ads—bidding on your 17 services and 4 property types, and geo-targeting them across New York and Florida—you would be paying for some of the most expensive keywords on the internet (routinely $20-$50+ per click in commercial lending).

To generate the same footprint this system creates, you'd be looking at tens of thousands of dollars a month in ad spend alone, just to get a handful of clicks per category, plus agency fees.

This system builds that exact same targeted footprint organically. It conservatively aims to generate 2-3 closed deals per month within the first 90 days, at a fraction of what a paid ad campaign would require to reach the same audience.

Final Thoughts

I know this was a lot of information. I did my best to break this down but if you have any questions, ideas, see a missed topic, let me know. Happy to go over all of the details with you. 

This will be a major step up & I'm ready to get that inbox filled with new incoming clients.

If all looks good then you can choose between the 2 plans select the paylinks to start.  

Thank you for your time.

— Thomas Shields