To support your visibility outside of Google and keep Kent Road Plumbing & Heating consistently in front of local homeowners, I’m going to run a 2-week Facebook content test for free. The goal is simple: build momentum, post with intent, and see what kind of response we get — while also letting me measure the real workload of managing it properly long-term.

This is a starter version, but it won’t feel dead. There will be a few touches here and there as needed to keep the page looking active and legitimate during the test.

What’s Included

1) Content Calendar + Planning
I’ll build a clean 2-week calendar so everything is structured and consistent. Content will rotate through four categories that actually generate attention and trust:

• Project Proof (before/after, progress, finished results)

• Authority/Education (what most companies miss in this area)

• Process/Trust (how scheduling works, what homeowners should expect)

• Local Problems (common plumbing/heating issues, seasonal problems, emergencies, preventative maintenance)

This keeps the page positioned correctly — not random posting.

2) Posting Schedule (Core Output)
Over the 2-week test period, I will publish:

• 6 feed posts total (3 per week)

• 2 Reels total (1 per week)

This is enough volume to test performance and generate activity without turning Facebook into a full-time job during the trial.

3) Light Touch Points (Added as Needed)
In addition to the core schedule above, there will likely be a few extra touches sprinkled in when it makes sense, such as:

• quick “in-progress” photo drops

• a short story update from a jobsite clip

• a quick repost of a strong project photo

• light engagement prompts

These are not promised as fixed deliverables — they’re simply the natural additions that tend to happen once content is already moving.

4) Simple Lead Triggers (So Posts Convert)
Each post will include a clear call-to-action that pushes homeowners toward a next step:

• message the page

• call/text for scheduling

• send their town + a photo for quick screening

This creates a clean path for inquiries without requiring constant monitoring during the free test.

What You Provide (So This Runs Smoothly)

For this to work properly, we need a strong pipeline of real project images. Right now there isn’t an organized project catalog to pull from, so the biggest thing that will determine how good the Facebook output is will be how many project photos you can provide upfront.

The goal is simple: the more real work we can show, the more trust we build, and the more leads we generate.

Ideally you send:

• 25–50 project photos minimum to start (before/after + in-progress)

• Any mix is fine: boiler installs, water heaters, repairs, piping, service calls, clean mechanical rooms, vans/jobsite shots, etc.

• If you have older photos on phones, texts, or iCloud/Google Photos, those work too — we’ll organize them.

Optional, but helpful if available:

• 2–4 short jobsite clips (10–20 seconds each) for Reels (quick walkthrough, before/after pan, equipment running, etc.)

Everything else — writing, scheduling, structuring the calendar, and selecting the best images — is handled on my side.

After the 2 Weeks (Review + Next Step)

At the end of the test, we’ll review engagement trends, any messages/inquiries generated, which content types performed best, and what the real workload looks like to manage it consistently. If the results justify scaling it, we can build a more calculated Facebook management plan with a clear ROI for you to review.