Executive Summary
Google Ads is the fastest way to get Kent Road Plumbing & Heating in front of homeowners who are actively searching for help right now. Your website is already designed to convert, so this isn’t about “trying ads.” It’s about running a controlled, measurable system that produces calls and quote requests while filtering out low-quality traffic.

How This Works
We run Google Ads in a tight, efficient way. Instead of advertising everything to everyone, we focus on the highest-intent searches, the best towns, and the services that create the strongest jobs. Ads are built to drive either direct calls or quote requests, and tracking is set up so we can see what’s producing real leads.

Setup + Tracking (Foundation)
We build the account correctly from day one: campaign structure, keyword targeting, ad copy, call and location extensions, and conversion tracking for calls and form submissions. This prevents wasted spend and gives us real performance data to make decisions from.

Low-Budget Approach (Search-Only + Tight Targeting)
Since we’re starting with a lower ad budget, we keep it lean and efficient:

• Search campaigns only (no display ads, no wasted placements)

• Tight location targeting (only the towns you want most)

• Exact/Phrase match keywords to avoid broad junk traffic

• Aggressive negative keyword protection (jobs, DIY, cheap, etc.)

• Focus on 1–2 core services first so the spend concentrates and produces data faster

This structure is how you make a smaller budget actually perform.

Optimization & Budget Protection (Ongoing Work)
Once campaigns are live, we continuously refine performance through search term reviews, negative keyword updates, bid and budget adjustments, ad testing, and tightening targeting based on what produces real inquiries. The goal is simple: cut waste and push spend toward what converts.

First Month Included (No Management Fee)
The first month of Google Ads management is included and covered under your Website / SEO Management package. During this month we launch, collect clean data, and tighten the campaign so it runs efficiently.

The only cost during the first month is the ad spend, which is paid directly to Google through the billing method connected to the Google Ads account. Daily and monthly caps are set so spending stays exactly where you approve.

Ad Spend (What You Pay Google)
Ad spend is separate from management and is charged directly by Google. Since we’re taking the low-budget route, the recommended starting range is:
$15–$25/day (~$450–$750/month)
You control the budget at all times.

Reporting + Ownership
You own the Google Ads account. Nothing is locked behind SW Digital. You’ll have visibility into performance, and we’ll provide updates based on real search data and actual lead results.

Timing
Since Kent Road Associates is already verified, we can move immediately. Once billing is connected and tracking is in place, campaigns can go live right away.