To support your visibility outside of Google and keep Cruger Contracting consistently in front of local homeowners, I’m going to run a 2-week Facebook content test for free. The goal is simple: build momentum, post with intent, and see what kind of response we get, while also letting me measure the real workload of managing it properly long-term.

This is a starter version, but it won’t feel dead. There will be some touches here and there as needed to keep the page looking active and legitimate during the test.

What’s Included

1) Content Calendar + Planning

I’ll build a clean 2-week calendar so everything is structured and consistent. Content will rotate through four categories that actually generate attention and trust:

• Project Proof (before/after, progress, finished results)

• Authority/Education (what most contractors miss in this area)

• Process/Trust (how estimates work, what homeowners should expect)

• Local Problems (drainage, slope, freeze–thaw, washouts, pooling)

This keeps the page positioned correctly — not random posting.

2) Posting Schedule (Core Output)

Over the 2-week test period, I will publish:

• 6 feed posts total (3 per week)

• 2 Reels total (1 per week)

This is enough volume to test performance and generate activity without turning Facebook into a full-time job during the trial.

3) Light Touch Points (Added as Needed)

In addition to the core schedule above, there will likely be a few extra touches sprinkled in when it makes sense, such as:

• quick “in-progress” photo drops

• a short story update from a jobsite clip

• a quick repost of a strong project photo

• light engagement prompts

These are not promised as fixed deliverables — they’re simply the natural additions that tend to happen once content is already moving.

4) Simple Lead Triggers (So Posts Convert)

Each post will include a clear call-to-action that pushes homeowners toward a next step:

• message the page

• call/text for scheduling

• send their town + a photo for quick screening

This creates a clean path for inquiries without requiring constant monitoring during the free test.

What You Provide (So This Runs Smoothly)

Nothing major. We already have a full project photo library from your website, so you don’t need to gather images.

The only thing I may request during the two weeks is:

• 1–2 quick jobsite clips (10–20 seconds each), only if we want to include Reels with real-time footage.
  (Optional — we can still run the test using existing media if needed.)

Everything else — writing, scheduling, and pulling the best photos — is handled on my side.

After the 2 Weeks (Review + Next Step)

At the end of the test, we’ll review:

• engagement trends

• any messages/inquiries generated

• which content types performed best

• what the real workload looks like to manage it consistently

If the results justify scaling it (higher posting volume, consistent stories, comment/DM handling, stronger content building, ads), we can roll it into a more calculated Facebook management Plan that will have a clear ROI for you to review.