Business Overview

All Systems Heating & Cooling is a second-generation HVAC company serving Dutchess County, NY, operating since 2001.

Owned and run by Anthony White, the business provides heating and cooling repair, installs, seasonal tune-ups, and emergency service.

The company runs lean with two trucks and a tight service radius around areas like Poughkeepsie, Fishkill, East Fishkill, Wappingers, Hyde Park, and nearby towns.

They built their reputation through word-of-mouth, long-term customer relationships, and straightforward service without unnecessary upsells.

Problems

The business had no website, so there was no professional link to send when people asked how to view services, learn more, or share the company with others.

Google visibility was weak, including issues around the Google Business setup and people having trouble finding the business by name in search.

Some online listings were misdirecting traffic away from All Systems, including situations where the “website” link led to unrelated or competitor destinations.

There was no simple, repeatable way to request reviews on the spot after a job (a direct link/button customers could use immediately).

The business had strong photo content on Facebook/Instagram, but no clean way to use that content to build trust on a website.

Solutions

Thomas Shields built a clean, basic, professional website that gave All Systems a real digital home base customers could visit and share.

He structured the site to clearly present services, a simple “about/meet the team” section, and trust elements like photos and reviews so visitors could understand the business quickly.

He connected the website with Google Business functionality so reviews could be showcased and managed more easily from a unified setup.

He created a direct review pathway so Anthony could text a customer a simple link/button to leave a Google review without friction.

He cleaned up and corrected misdirected listings/backlinks so people searching the business name were guided to the correct destination instead of being routed elsewhere.

He ensured the setup was mobile-friendly and practical for a working owner-operator who needs to manage things from the field.