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Business Overview
House of Barbers is a modern barbershop launched in 2023 by Sal Carbone in Poughkeepsie, NY. From the start, Sal pushed hard on organic marketing — building awareness through social media, word of mouth, and local presence to establish the brand in the community.
Problems
Despite strong local buzz, there was no effective website infrastructure to support growth. The existing setup didn’t rank locally, lacked clarity, and wasn’t built to convert interest into booked appointments.
Solutions
Thomas Shields designed and built the digital foundation that turned House of Barbers’ organic momentum into measurable results. He created a clean, search-optimized website that showcased services, shop culture, and real visuals — and structured it to convert traffic into bookings.
The site gave the business a professional online presence that matched its in-person reputation and allowed Sal’s marketing efforts to compound instead of stall.
House Of Barbers
Start Date
December 3, 2023
HOUSEOFBARBERSHV.COM