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Business Overview
Pelham Bit Carriage Co is a luxury horse-and-carriage service operating across NYC, Westchester, and surrounding regions. Founded by Marcy Brennan, the company provides elegant horse-drawn carriages for weddings, proposals, memorials, holiday events, parades, and private celebrations.
In addition to classic white carriages, the business offers specialty vehicles like horse-drawn hearses and hay wagons, tailored to both personal and ceremonial occasions. With decades of hands-on experience, Pelham Bit is known for professionalism, attention to detail, and making once-in-a-lifetime moments feel seamless.
The company brings the experience directly to clients — coordinating timing, setup, and safety on location — and serves a wide service radius across more than 150 towns and cities in the tri-state area.
Problems
The existing website was outdated, cluttered, and failed to reflect the premium nature of the service. Visitors often left confused about what was actually offered.
There was no clear structure for showcasing different carriage types or event-specific services, which made it hard for potential clients to know if Pelham Bit was the right fit for their occasion.
Important trust factors — like gallery visuals, service area clarity, and event-specific FAQs — were missing, leaving prospects with unanswered questions and uncertainty before reaching out.
The site didn’t support SEO or local discovery, meaning Pelham Bit was missing ranking opportunities in the very towns and cities it served most.
Solutions
Thomas Shields redesigned the website from the ground up, transforming it into a clean, event-focused experience that reflects the elegance of the brand.
He organized services into clear categories (weddings, proposals, memorials, etc.), with individual pages for each vehicle type — including carriages, hearses, and hay wagons — supported by visuals, descriptions, and guidance for use.
He implemented a streamlined inquiry system so visitors could quickly understand options and reach out without friction.
The site was built to scale geographically, with local SEO structure designed to help Pelham Bit show up in dozens of high-intent service area searches — aligning with how people search for these once-in-a-lifetime experiences.
The result: a digital presence that matches the real-world quality of the service, builds instant trust, and makes it easier for clients to book with confidence.
Pelham Bit Carriage Co
Start Date
February 16, 2024
PELHAMBITCARRIAGE.CO
