Key Metrics Overview (February 1 - July 28)

1. Website Performance:Total Site Sessions: 11,000
   Total Page Views: 39,000
   Direct Visits: 4,000
   Search Engine Visits (Google): 5,000
   Social Media Click-Throughs:Instagram: 87
   Facebook: 122
   

2. Social Media Performance:Instagram Followers: 1,000
   Facebook Followers: 296
   Engagement Rate (Interactions per post):Instagram: Moderate
   Facebook: Low
   

Insights and Recommendations

1. Website Traffic Insights:High Page Views: Indicates strong interest and engagement once users land on the site.
   Direct Visits: Shows a loyal audience returning to the site.
   Search Engine Optimization: Effective, driving 5,000 visits from Google.
   

2. Social Media Insights:Low Click-Through Rates: Only 87 from Instagram and 122 from Facebook, indicating a need for better call-to-actions (CTAs) and link placements.
   Follower Engagement: Moderate on Instagram but low on Facebook. This suggests a need for more engaging content and interaction.
   

3. Key Opportunities: Improve Facebook Engagement with hot leads: Increase follower engagement by posting more interactive content, such as polls, quizzes, and user-generated content.
   Optimize CTAs: Ensure website links are prominently placed on social media profiles and posts to drive more traffic.
   Leverage Influencers: Collaborate with influencers like @mylishcomtrue_ to create engaging content that can be reposted to your social media channels.
   

Action Plan

1. Content Strategy:Increase Posting Frequency: Aim for at least 5 posts per week on Instagram and Facebook.
   Content Variety: Mix of photos, videos, graphics, and engaging captions. Include user-generated content, testimonials, and behind-the-scenes footage.
   

2. Engagement Strategy:Daily Interaction: Actively engage with followers by responding to comments and DMs, and interacting with their content. 

   1. Campaigns and Contests: Monthly giveaways or contests to boost interaction and attract new followers.
      

3. Ad Strategy:Boosted Posts and Ads: Allocate a $200 monthly budget for targeted ads on Facebook and Instagram. Focus on driving traffic to the website and promoting special offers.
   

4. Performance Tracking:Monthly Analytics Report: Simplified report highlighting key metrics (site sessions, page views, social media engagement) and actionable insights.
   

Next Steps

1. Review and Approve Proposal: Schedule a meeting to present and discuss the simplified proposal.
   Make any necessary adjustments based on Marcy's feedback.
   

2. Implementation: Begin with an email campaign to existing contacts, encouraging them to follow on Facebook for exclusive discounts. Start the revised content strategy with increased posting frequency and engaging content.
   Launch the ad campaigns with the allocated budget.

Thank You

This comprehensive social media management plan. I'm confident that these strategies will enhance your over all social media presence with a start at City Island Stables' online presence and drive more business to your establishment. I look forward to your feedback.