Business Overview

Kent Road Plumbing & Heating is a family-owned service company based in the Hudson Valley that provides residential and commercial plumbing and heating solutions. The business handles installations, emergency repairs, routine maintenance, and system upgrades with a focus on responsiveness, reliability, and clear communication.

Clients choose Kent Road because they show up when needed, diagnose issues accurately, and provide honest recommendations rather than unnecessary upsells. The company operates with fast response times and has a reputation for fixing problems right — not just patching them temporarily.

Problems

Kent Road Plumbing & Heating did not have a website that clearly communicated its range of services or value proposition. Prospects could not find or evaluate services online, which limited lead generation and forced heavy reliance on phone calls or referrals.

The business also lacked search visibility in local Google results for plumbing and heating keywords, meaning people searching for urgent repairs or system replacements could not easily find them. The absence of a structured online presence made Kent Road appear smaller and less professional than competitors with strong digital assets.

There was no system in place to explain solutions, collect inquiries, or convert searchers into scheduled calls without manual follow‑up, which slowed growth and reduced overall lead quality.

Solutions

Thomas Shields built a professional, trust‑focused website that clearly explains Kent Road’s services, including emergency plumbing, heating installations, repairs, and maintenance — turning searchers into informed visitors.

To improve search visibility, local SEO foundations were implemented: service‑specific pages optimized for regional intent, schema markup, and targeted content that aligned with how customers search for plumbing or heating help in the Hudson Valley. This enabled Kent Road to start ranking in Google for key terms and increased discoverability.

A conversion‑oriented structure was added so visitors can quickly find service information, understand pricing or process expectations, and submit inquiries without needing to call immediately. This reduced friction, improved lead quality, and made the business easy to share online.